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Cookie Policy

Last updated: November 5, 2026

This site uses the storage it needs to work and, only if you allow it, analytics cookies to learn how the site is used and advertising cookies to measure our ads on Facebook and Instagram. Here is exactly what we store, under what permission, for how long, and how to change your mind.

1. What cookies are

A cookie is a small text file that a website stores in your browser. Alongside cookies, websites can also use other local storage technologies (such as localStorage) or small snippets of code such as “pixels” to remember information on your device or send data about your visit. In this policy we refer to all of them as “cookies.”

2. How we ask for your permission

On your first visit you will see a notice with two options at the same level, accept or reject, and a “Customize” button to decide separately on analytics and on advertising. In “Customize,” neither one comes pre-selected.

Until you accept a purpose, none of its cookies is loaded and no contact is made with its provider's servers (Google for analytics, Meta for advertising): those tools are not even downloaded.

If you ignore the notice or leave the page without choosing, it counts as a rejection. Rejecting does not limit any feature of the site: it looks and works exactly the same.

Your decision is stored in your own browser, under the key “apb-cookie-consent,” so we do not have to ask again on every visit. We do not send it to any server.

3. What does not need your permission

This storage is strictly necessary and does not require consent, because without it the site cannot work properly or respect your decisions:

  • “apb-cookie-consent” (local storage): records what you accepted or rejected, separately for analytics and for advertising. It remains until you delete it. Without it we could not remember your refusal and would have to ask you over and over.
  • Language preference: the Spanish and English versions live at their own addresses (for example /coaching/ and /en/coaching/), and your choice may be remembered on your device to take you to the right version.
  • Technical security cookies that our hosting provider (Cloudflare) may occasionally set to protect the site from abuse. They expire on their own after a short period.

4. Cookieless visit counting

We use Cloudflare Web Analytics to know how many visits each page receives. It stores no cookie and nothing on your device, uses no browser fingerprinting, and cannot follow you from one site to another or identify you.

Precisely because it stores nothing on your device, the law does not require consent for this measurement, and it works whether you accept or not. We tell you here for transparency.

5. Analytics cookies (only if you accept)

If you accept analytics, we load Google Analytics 4 through Google Tag Manager to understand, in aggregate, how the site is used: which pages are read, from what kind of device, and what paths people follow. It helps us decide what content to improve, not to identify you.

Google Tag Manager is only the system that loads the tags and does not store cookies by itself. The cookies are set by Google Analytics, belong to the alejandroperezb.com domain, and are these:

  • “_ga”: distinguishes one browser from another so visitors can be counted without knowing who they are. Duration: 2 years.
  • “_ga_RVPD57FCLW”: maintains the Google Analytics 4 session state. Duration: 2 years.

6. Who processes analytics data, and where

The analytics provider is Google (Google Ireland Limited for the European Economic Area and the United Kingdom, and Google LLC in the United States), acting as a data processor under our instructions.

This means your browsing data may be transferred to the United States. Those transfers rely on valid mechanisms under the GDPR, such as the European Commission's Standard Contractual Clauses and Google's certification under the EU-U.S. Data Privacy Framework.

We have IP address anonymization enabled, and both personalized advertising and data sharing with Google's other advertising products disabled. The legal basis for this processing is your consent (art. 6.1.a GDPR), which you can withdraw at any time.

7. Advertising cookies (only if you accept)

If you accept advertising, we load the Meta pixel, from the company behind Facebook and Instagram. It lets us know whether our ads on those networks bring visits to the site and WhatsApp conversations — for example, it records when someone presses a button to message us — and show the ads to people who may be interested, including people who have already visited the site.

The pixel sends Meta the page you visit, those actions, and technical data about your browser. If you are logged in to Facebook or Instagram, Meta may link them to your account. These are the cookies it uses:

  • “_fbp”: first-party cookie on the alejandroperezb.com domain that identifies your browser to Meta to measure ads. Duration: 3 months.
  • “fr”: Meta cookie (facebook.com domain) used to deliver and measure ads if you have a Facebook or Instagram account. Duration: 3 months.

8. Who processes advertising data, and where

We are joint controllers with Meta Platforms Ireland Limited for collecting this data and sending it to Meta through the pixel. From then on, Meta processes it as a controller under its own privacy policy (facebook.com/privacy/policy), where you can also exercise your rights with Meta.

Meta may transfer the data to Meta Platforms, Inc. in the United States. That transfer relies on Meta's certification under the EU-U.S. Data Privacy Framework and on the European Commission's Standard Contractual Clauses. The legal basis is your consent (art. 6.1.a GDPR), which you can withdraw at any time.

From your Facebook or Instagram account, in the Accounts Center, you can also review your off-Meta activity and decide how Meta uses it for the ads it shows you.

9. What we never use

Even if you accept everything, this site loads none of the following:

  • Any advertising network other than Meta. No Google advertising either: its advertising signals remain disabled.
  • Pixels from other social networks.
  • Sale or transfer of your data to third parties for commercial purposes.

10. Withdrawing or changing your consent

You can change your mind whenever you like, and doing so is as easy as accepting. There is a “Cookie preferences” link at the foot of the pages, and a button on this page that does the same: it reopens the notice, where you can accept, reject, or customize each purpose. If you withdraw a permission you had given, the page reloads to unload whatever was running and we stop collecting that data.

You can delete any cookies already stored from your browser: in Settings, under Privacy and security, clear cookies and site data for alejandroperezb.com (and for facebook.com, for the “fr” cookie).

11. How to manage cookies in your browser

All browsers let you block or delete cookies from their settings. Note that blocking essential storage may affect how the site works. You will find instructions in each browser's help section:

  • Google Chrome: Settings → Privacy and security → Cookies and other site data.
  • Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data.
  • Safari: Preferences → Privacy → Manage Website Data.
  • Microsoft Edge: Settings → Cookies and site permissions.

12. If this ever changes

If we ever add a new tool that uses cookies, we will update this policy before enabling it and ask for your express permission. Nothing non-essential will load without your consent.

13. More information

To learn more about how we process your personal data and what rights you have, see our Privacy Policy. If you have questions about this cookie policy, write to us at [email protected].

You can change or withdraw your consent whenever you like, and it is as easy as giving it. Pressing here brings the notice back, where you can accept, reject, or customize analytics and advertising separately. You will also always find it under “Cookie preferences” at the foot of any page.